How to Connect Facebook to Instagram: Page and Accounts Center

To connect Facebook to Instagram, you use one of two routes: add both accounts to the same Accounts Center, or link a Facebook Page to a professional (business or creator) Instagram account from Edit profile. This guide follows Meta’s own help pages, read on 21 October 2026, and explains which route fits personal profiles and which fits Pages.

Menu names change as Meta moves people from Accounts Center to Meta Accounts, so the labels on your screen may differ slightly from those below.

Two ways to connect: which one do you need?

Instagram and Facebook are connected in two separate ways, and guides often mix them up.

Source: Meta Business Help Center and Meta Help Center, read on 21 October 2026.

If you run a brand, shop or creator account, you usually want the Page connection (for more on tools for brand accounts, see our Instagram business tools roundup). If you only want your Instagram posts to appear on your own Facebook profile, Accounts Center is the route.

Before you start

Meta’s Business Help Center page on connecting a professional Instagram account and a Facebook Page lists what you need:

• A professional Instagram account. If you have a personal account, Meta says you will be prompted to switch to a professional account during linking. Instagram’s page About professional accounts explains the Business and Creator types, which you can change at any time.
• Full control of the Facebook Page.
• The same business portfolio. Your Instagram account must be in the same business portfolio as the Page. Meta says an Instagram account can only be in one business portfolio at a time, so if it is in another, you remove it from that portfolio and add it to the one with your Page.

Instagram’s page on professional accounts adds one trade-off: professional accounts cannot be set to private, and if you link a Page, you can only share Instagram posts to Facebook through that Page, not to another Page or a personal profile. For measuring a professional account, see our overview of Instagram analytics tools.

Link a Facebook Page to Instagram

These are the steps from Meta’s Business Help Center, in the Instagram app:

1. Tap Profile or your profile picture in the bottom right.
2. Select Edit profile.
3. If you have a business account, scroll to Public business information. If you have a creator account, scroll to Profile information.
4. Tap Page, then tap Connect or create.
5. Tap Continue.
6. Tap Login to Facebook, then Continue to review the Facebook account. To use another account, tap Switch Facebook account.
7. Choose the Page and tap Connect. Or tap Create a new Facebook Page and follow the steps.

Meta adds that if you pick an existing Page, you may be asked to log in to your personal Facebook account. This is an authentication step that confirms your personal account has access to the Page.

Connect with Accounts Center (personal profile)

Accounts Center is the place where Instagram, Facebook and other Meta accounts are managed together. Meta’s page on managing which accounts are in your Accounts Center gives these steps on a phone, tablet or computer:

1. Go to Accounts Center. On Instagram it is in Settings; Instagram’s own profile help refers to it as “See more in Accounts Center”.
2. Tap or click Accounts or Manage accounts.
3. If no accounts are added yet, tap or click Add accounts and follow the on-screen instructions.

Good to know, all from the same page:

• You need at least two accounts to set up Accounts Center and turn on connected experiences.
• You can only add one Facebook account to an Accounts Center. To use a different one, remove the current one first.
• If you set up Accounts Center on your phone while logged into both apps, Meta may suggest adding the Facebook account for you.
• Accounts can only use connected experiences, such as sharing, when they are in the same Accounts Center.

Meta also says that starting early 2026 the “Logging in with accounts” setting is no longer offered and accounts in the same Accounts Center can log into each other by default. Some Facebook and Instagram accounts may be moved to different Accounts Centers unless login between all accounts is allowed. If your accounts seem to have separated, check Connected experiences in Accounts Center.

Share posts and stories automatically

Once both accounts are in one Accounts Center, Meta’s page on managing connected experiences describes this setup:

1. In Accounts Center, tap or click Connected experiences, then Sharing across profiles.
2. Choose the profile you want to share from, then the profile you want to share to.
3. Under Automatically share, use the toggle to start or stop sharing posts or stories.

Limits Meta states on that page:

• When sharing Facebook posts or stories to Instagram, you can only share from your personal profile. Posts and stories made on a Facebook Page cannot be shared this way.
• If you have more than one Facebook profile, you can pick which one your Instagram posts and stories go to; they keep going there until you change it.
• To share to Threads, the Threads account needs the same username as the Instagram account.

Meta also lists sharing reels and syncing your profile picture as connected experiences. Availability can differ by country. To plan posts ahead instead of sharing them live, see our guide to how to schedule Instagram posts and how often to post on Instagram.

Disconnect a Page or remove an account

Disconnect a Page

1. Tap Profile or your profile picture, then Edit profile.
2. Scroll to Public business information (business account) or Profile information (creator account).
3. Tap Page, then Disconnect Page.

Meta notes that in some cases an active Meta Verified subscription may be canceled if you disconnect a Page and an Instagram account tied to the subscription. Check before you disconnect.

Remove an account from Accounts Center

Go to Accounts Center, tap or click Accounts or Manage accounts, then tap or click Remove next to the account. Meta says that removing an account also removes any profiles associated with it.

If the Page does not show up

Meta’s pages do not give one fix for every case. Start by checking the requirements Meta lists:

• Full control of the Page is a requirement. Check your role on the Page.
• The Instagram account and the Page must be in the same business portfolio.
• Make sure you logged in to the Facebook account that has access to the Page. The connection flow has a Switch Facebook account option.
• Meta’s help page refers to a specific error, “#2534013”, and links to a separate troubleshooting article for portfolio connection errors. We have not reproduced those steps here.

Safety and permissions

• Shared access. Meta states that after you connect an Instagram account to a Page, anyone with access to either can manage both. Review who has access before linking, especially if freelancers or agencies work on the Page.
• Use Meta’s own screens. Only log in to Facebook through the prompts inside the Instagram app or Meta’s Accounts Center. Third-party sites that ask for your Instagram or Facebook password to “link” accounts are not part of Meta’s process. If your account has already been compromised, see our guide to recovering a hacked Instagram account.
• Cross-posting is not a growth guarantee. Linking accounts saves time, but Meta’s pages make no claim that it increases reach or engagement.

What to do after you connect

• Plan your posting with a scheduler, as described in our guide to how to schedule Instagram posts.
• Decide on a rhythm that you can keep up with, based on how often to post on Instagram.
• Understand what you will be measuring with Instagram analytics tools.
• More how-to articles are in the Instagram guides category, including how to get verified on Instagram.

FAQ

Do I need a Facebook Page to connect Facebook to Instagram?

No. Accounts Center connects Instagram to a personal Facebook account. A Page is only needed for the Page connection, which Meta describes for professional accounts.

Can I link a personal Instagram account to a Page?

Meta says that if you have a personal account you will be prompted to switch to a professional account during the linking process.

Can I share to more than one Facebook Page?

Not from one Instagram account. Meta states that once a Page is linked to your professional account, you can only share Instagram posts to Facebook through that Page, not to another Page or a profile.

Can I share my Facebook Page posts to Instagram automatically?

Meta’s connected experiences page says that sharing Facebook posts or stories to Instagram only works from a personal profile. Posts and stories you make on a Page cannot be shared that way.

How do I unlink the two?

For a Page, use Edit profile, then Page, then Disconnect Page. For Accounts Center, use Remove next to the account. Both are described above.

Does connecting the accounts cost anything?

The Meta pages we read describe no charge for linking. Paid features such as ads are separate.

Menus and rules change often. If something here is out of date, tell us on the contact page, as described in our editorial policy.

Further reading

• Meta Business Help Center: Connect or disconnect your professional Instagram account and a Facebook Page
• Instagram Help Center: About professional accounts on Instagram
• Meta Help Center: How to manage which accounts are in your Accounts Center
• Meta Help Center: Manage connected experiences across your accounts