4 Perfect Tools To Create Instagram Templates

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Creating eye-catching Instagram posts is one of the most beneficial ways to grow your audience and boost your engagement rate. And with over 70% of all U.S. brands taking advantage of the platform as a marketing channel, creating killer visual content is a must if you want your brand’s profile to stand out.

Although creating great content for Instagram is necessary for most businesses’ success, marketers and entrepreneurs often struggle to find the time to:

  • Create high-quality posts
  • Create consistent posts
  • Create branded posts

Thankfully, if your brand faces any of these challenges with its Instagram marketing strategy, there’s an easy solution: Instagram templates.

Creating Instagram templates for your brand can save you time and money. With easy-to-use Instagram templates, you can create posts within a few minutes. You also won’t have to spend money hiring a designer to create them for you.

In this post, I’ll review four perfect tools that you can use to create Instagram templates with ease. If you’re interested in learning more, keep reading!

Best Instagram Template Tool #1: Canva

Tool for Templates: Canva

Canva makes creating your own Instagram templates affordable, professional, and easy. With this online design program, you can create dozens of Instagram templates using a variety of colors, fonts, and icons. Canva is one of the best options for those who have little to no design experience. All you have to do is drag and drop your desired elements to design eye-catching creations! Let’s take a closer look at some of Canva’s key features:

Easy to Use

One of the main reasons why Canva is so popular among social media marketers is that it’s easy to use! With Canva, you can create templates using elements like stock images, text boxes, graphs, and more. All you have to do is drag and drop the elements you want onto your template to customize it.

Customizable Pre-Made Instagram Templates

Canva includes thousands of eye-catching pre-made templates for Instagram posts and Stories. You can use the templates as they are or customize them with your brand’s colors, fonts, and images. If you don’t want to create your own templates from scratch, then you can start with one of Canva’s pre-made templates and change the fonts, colors, and images that best suit your brand.


A great thing about Canva is that you can use it for free for as long you’d like. While there are some restrictions with the free version, it has everything you need to create free Instagram templates.

Canva also has an upgraded version, Canva Pro, that costs only $12.95 a month (or $9.95 a month if you opt for annual billing). With Canva Pro, you’ll enjoy a variety of additional features. You can magically resize photos to create optimized graphics for all of your social media profiles. A Canva Pro subscription also gives you access to over 2 million premium stock photos.

One of my favorite Canva Pro features is the Brand Kit. This feature allows you to enter your brand’s colors, fonts, and logos so you won’t have to search for them each time you create branded graphics.

Best Instagram Template Tool #2: Shakr

Tool for templates Shakr

If you want to create free Instagram video templates, then Shakr is a great tool to add to your arsenal. Shakr helps companies increase their ROI for social media marketing by helping them to scale their video-making efforts. Top brands like Sony Music, WeWork, Morgan Lane, and Right Hook have used Shakr’s automated video tools to create stunning social media ads. 

Here’s why Shakr is a perfect tool for creating Instagram templates:

Easy to Use

Like Canva, Shakr is extremely easy to use. Even the least technologically-savvy people can create videos using Shakr. So if you’re a solopreneur or you just can’t afford to add a professional video editor to your team, then Shakr is a great choice. 

With just the touch of a button, you can start creating templates for Instagram posts and Instagram Stories. You can create thousands of branded Instagram videos using just three simple steps. The first thing you’ll need to do is to add your own media and design files to Shakr by uploading them. Then you can select the media you and your team want to modify.  

The final step is to refine your story and upload it to Instagram. You can save the project file and use it as a template for future Instagram videos. Shakr automatically sizes and formats its Instagram feed and Instagram Story templates, so all you’ll have to do is fill in your creative ideas.

Professional Templates

Skakr includes hundreds of professional Instagram video templates that have been created by top designers. You can easily customize them to create professional-grade Instagram ads to attract new followers and sales for your brand. All you have to do is upload your own media and adjust the fonts and colors to your liking. 

Shakr includes a variety of formatted templates that allow you to optimize your videos for the Instagram feed, Instagram Stories, and Facebook’s News Feed.

Affordable Pricing

Shakr offers a few affordable subscription options that are sure to meet your needs. With each paid plan, you can create as many videos as you’d like. A Shakr subscription also lets you create multiple versions of each video so you can test out which templates resonate best with your audience. When you produce a video using any of Shakr’s 3,000 templates, you’ll receive the commercial license, so you can share it with your audience on as many platforms as you’d like!

If you want to test out Shakr before spending money on a paid subscription, you can take advantage of the free trial. With the free trial, you can test out all of Shakr’s templates. You’ll also be able to download three watermarked videos. If you like what you create, then you can remove the watermarks by upgrading to one of Shakr’s paid subscriptions:

Shakr’s Standard Plan

This plan costs for $99 a month and it comes with plenty of key features including: 

  • Unlimited videos
  • Commercially licensed music
  • Watermark removal
  • Custom fonts

Shakr’s Pro Plan

For $179 a month, you can sign up for Shakr’s Pro Plan. On the Pro Plan, you can access all of the features included with the Standard Plan. A Pro Plan subscription also lets you upload your brand’s fonts and add up to two team members. This plan also includes reseller rights and custom watermarks, so if you’re a freelance video editor, then you’re free to use this tool to produce videos to sell to clients.


This Shakr plan is completely customizable, so pricing for Shakr ONBRAND varies. But, this subscription option comes with all of Standard and Pro features. Shakr ONBRAND also gives you access to extra features like consultations with world-class designers and custom video designs.

Best Instagram Template Tool #3: Bannersnack

Tool for templates Bannersnack

Although Bannersnack was originally intended for creating eye-catching HTML5 banners, you can also use it to create Instagram templates. Here are some of Bannersnack’s top features:

Easy to Use

Like most of the other options on our list, Bannersnack is pretty easy to use. It operates uses a drag and drop function, so it’s not as complicated as more advanced design programs like Adobe InDesign or Photoshop. With this tool, you can create professional designs and Instagram templates in a matter of minutes. 

Begin creating your Instagram templates by selecting the correct layout and size for your Instagram post or Story. From there, you can choose to modify one of Bannersnack’s templates. Or, you can create your own designs by adding elements like colorful backgrounds, animated text shapes, and photos or videos. Bannersnack’s drag and drop feature makes editing your designs a breeze!

Animated Posts

One of the coolest things about Bannersnack is that you’re not limited to creating still posts. You can also create templates for animated posts to really wow your audience! Bannersnack let you download your creations in GIF format, so you can use it to make your Instagram feed much more dynamic.

Hundreds of Layouts & Templates

Bannersnack has a ton of layouts available for every social media platform. This tool also features over 4,000 pre-designed templates that you can customize to suit your brand’s style. 

Huge Stock Photo Library

Bannersnack’s extensive stock photo library is a great addition, especially if your brand doesn’t have a photographer on staff. There are thousands of high-quality photos and videos that you can add to your templates.

Flexible Pricing

Bannersnack offers a variety of subscription options. Whether you’re an entrepreneur looking to grow your following or a full-fledged marketing agency, Bannersnack has a subscription to meet your needs. They have both individual and team plans available. 

Bannersnack’s Individual Plans

If you’re the only one on your team who’ll be creating Instagram templates for your brand, check out Bannersnack’s individual plans:

The Free Plan

This plan let you use Bannersnack for free for as long as you want. On the free plan, you can create ten watermarked banners. This plan also allows for 10,000 embed views per day per account. If you want to create more than ten banners or remove Bannersnack’s watermark, you’ll have to upgrade to one of their paid plans.

The Starter Plan

For just $7 a month you can create up to 30 unwatermarked static Instagram templates per month and earn 25,000 embed views per day per account. You’ll also have access to vector clipart, button presets, and Bannersnack’s stock photo library. 

The Pro Plan

At just $18 a month, this is Bannersnack’s most popular individual plan. With Bannersnack Pro, you can create as many static and animated Instagram templates as you want. 

Bannersnack’s Team Plans

For collaborative template-making, check out Bannersnack’s team plans. They let you add multiple team members and give you access to all of Bannersnack’s features. Bannersnack has plans available for small, medium, and large teams!

Best Instagram Template Tool #4: Unfold

Last but not least, Unfold is another perfect tool that you can use to create Instagram templates. Unfold lets you create beautiful Instagram posts and stories using their professionally designed templates. Here’s a rundown of its stand out features:

Eye-Catching Template Collections

Unfold has some of the most unique template collections of any design program. Their templates include plenty of advanced effects that normally require advanced design program to create. They have a collection of classic templates that have a minimalistic, editorial style. You can also use templates that add effects like film frames, ripped paper, high-quality digital filters. They even have a (RED) template collection that you can use to create posts for AIDS awareness. Overall, Unfold has over 150 templates to choose from.

Easy to Use

It’s easy to find Unfold templates that fit your brand and customize them to make them your own. Since Unfold is an app that you can use from your smartphone, you can create awesome templates with the touch of a finger.

Custom Elements

To make your Instagram templates stand out, you can use Unfold’s advanced text tools. They have plenty of high-quality curated fonts to choose from. You can also add unique stickers to make your stories pop even more!

Simple Pricing Structure

You can download Unfold for free from the app store. But, to access the full range of its features, you’ll need to join Unfold+. You can test out Unfold+ for up to seven days and after the free trial, you’ll only pay $19.99 per year for your subscription. Unfold+ allows you to cancel at any time during your subscription.

With Unfold+, you’ll have access to all of the app’s templates and fonts. You’ll also get to try out new template collections before everyone else and gain access to exclusive releases and designs.

In Conclusion

With so many perfect tools for creating Instagram templates available, you’re sure to find one that suits your needs. All of the options mentioned above are great choices! Each one has its own unique style, so the best one for you depends on your audience, budget, and brand characteristics. But, since you can try them all for free, it doesn’t hurt to test them all out before investing in a subscription!

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