Moonio Review – Your Instagram Collaboration Platform
Are you one of the many brands looking for influencers in 2021? Or maybe you’re one of the content creators who’s trying to build up their collaboration portfolio or close their first Instagram collaboration?
If you answered yes to either of those questions, great! You’re interested in influencer marketing, an industry that’s grown to be worth $13.8B in just a few years’ time.
Now, an integral part of your influencer marketing campaign is finding the influencers who are going to partner with you. And while there are many ways to go about that, I want to introduce you to the newest, easiest, and most streamlined way to find influencers and close Instagram collaborations: Moonio.
What is Moonio?
Moonio is a platform that connects brands and influencers who want to collaborate. It’s the first influencer marketing platform that is 100% free for brands to use.
On Moonio, brands create collaboration opportunities based on the products, services, or experiences they offer. Then, influencers can view these opportunities, find the ones they like, and send content proposals to the brands. It’s as easy as that.
Is it really free?
Yes! Moonio is free for brands and influencers. There is no sign-up fee, no monthly subscription fee, and no charge after a collaboration is closed.
That being said, brands will have to provide the incentive to influencers. This means that they have to provide the free product or service, and if they want, optional fees.
How do brands use it?
To use Moonio, brands have to sign up and create an account. To do this, you just need an email address and an Instagram account. Moonio verifies your Instagram account to make sure that you are who you really say you are, so that the platform is safe for all users.
Next up, brands can complete their Moonio profile. This shows other brands and influencers a bit about your company. You can include:
- a profile and header pic
- your location
- some brief info
- your key Instagram stats
- And some tags that apply to your brand
Most importantly, once signed up, brands can publish opportunities. Opportunities are basically advertisements of your brand’s products, services, or experiences.
Here, the brand details a few things:
- The name of your opportunity (usually reflects the name of the product or service)
- The location of the opportunity
- The product value, in $
- The opportunity category
- A description of the opportunity and what the brand is looking for
- A description of the brand’s ideal creator for this job
- Whether or not the brand accepts fee requests
The last point refers to whether or not influencers can request a monetary fee in addition to the free product. This is up to the brands, so you decide if you’re willing to work fees into the collaboration or not.
From here, you just have to wait for influencers’ proposals to arrive! Then you can use Moonio’s chat feature to negotiate the details, and approve influencers right on the platform.
How do content creators use it?
For content creators, the sign-up process is similar: you have to sign up and link your Instagram account so Moonio can verify it. But for content creators, there are a few requirements to join Moonio:
- You must have a public instagram account
- You need more than 3K followers
- Your content is original and creative
- You have a good engagement rate
- And you are brand safe
If you meet those criteria, you can join Moonio and create your profile. 🙂 Here, you upload your stats from Instagram and Insights, so that brands can see a bit about your engagement rate and audience breakdown. You can also include a bio about yourself.
In addition, on your profile, brands can see which other brands you’ve already closed collaboration deals with.
On Moonio, content creators make proposals to brands. Find an opportunity that you like—and where you fit the brand’s desired creator— and submit a proposal.
When you make a proposal, you tell the brand how much content you’re willing to give them in exchange for their product or service. You can choose between posts/Reels or Stories. You can also include an intro message to the brand.
If the brand allows proposals with fees, you can also request a fee when you make your proposal. Just put in the amount of USD you want for your content.
From here, you can start negotiating with the brand directly on Moonio’s internal chat. Then, the brand can approve you directly on Moonio so you know that you’ve closed the collab!
Moonio is a simple, free way for brands and influencers to network, chat, and close deals. But enough from me: sign up for free today to close your first Instagram collaboration on Moonio and see what it’s all about for yourself!